H&H is a partner of Google, the world’s most successful search company. The partnership involves a continuous contact with Google in Sweden as well as globally in order to always have the most up-to-date information about Google and its products.
In similarities to Google much of the focus lies in our collaboration in Google search. We assist clients in creating websites which Google’s search engine favors, meaning that they are search engine optimized or as we prefer to call it; Google optimized. Thanks to our close collaboration we can help part of the way in becoming the best on Google.
In addition we work actively with a number of clients and their search engine marketing on Google. This is a very good complement and a natural part of each company’s communication/marketing. We can on behalf of the client cover and implement strategies and execution.
Search engines are also an important factor in our work of building websites. We at H&H therefore constantly develop Google’s own search engines GSA and Google Mini and make sure that we create unsurpassed search results for our clients, something which users today take for granted but is becoming more important as there is an increase in the amount of information and mobile usage.
Other Google products which we actively work with are described below.
Google Maps is Google’s map service. Maps have today become a well used and effective channel for communicating geographic dispersion and closeness. H&H has focused on integrating Google Maps’ offer with several of our clients in order to show where offices lie and also integrate more advanced map functions that support the organization. Google Maps also has a strong link to Google Earth which widens the possibilities of apply the product to alternative area and subsequently increase your map investment. Please contact us to receive an idea of how your company can integrate maps on your websites. Below is a video about Google Maps.
Website statistics is probably the most significant factor in how to develop your online strategy. Despite of this many companies do not understand how important this is. At H&H we have chosen to dedicate an entire team to analyze website statistics and subsequently create measurements, KPI and fundaments for future strategies. One of the tools that we use is Google Analytics. Google Analytics is a free tool which renders possible statistical analysis for most companies. We assist clients to implement and analyze the results. Please contact us to receive a business critical analysis of your website. Below is a video about Google Analytics.
One of the more narrow products that is also supplied free from Google is a product called Google Website Optimizer. This product assists you to A/B test your website. What this means is to create variables on the website in order to see which version creates the best benefits for the company. This tool can assist in making more persons members, and how to best contact the company amongst other things. At H&H we are convinced that all companies will work with this type of optimizations in the future and we are happy to assist your company in becoming pioneers in this area. Below is a video about Google Website Optimizer.
Every minute 13 hours worth of film is uploaded on YouTube. Video is the quickest growing media format on the Internet. We have therefore chosen to assist clients to create clear YouTube strategies and portals. This is the cheapest and smartest way to take control over your video and animated media strategies online. Please contact us to find out more on how to best support your operation with a good video.
Finally I welcome you to contact me directly to find out more about Google products and on how you can become better in Google and foremost online. I will gladly meet you to discuss more general trends as well as specific problems.
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