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Tags: google, social media
The time when only journalists had the power to investigate and question companies and politicians is long gone. Social media opens up for anyone to raise their voice, express opinions and be heard. At a conference about social media strategy Judith Wolst spoke about what this shift mean for companies when seen from a Google perspective.
Tags: google, optimization, search engine, sem, seo, web analysis, web analytics
H&H is a partner of Google, the world’s most successful search company. The partnership involves a continuous contact with Google in Sweden as well as globally in order to always have the most up-to-date information about Google and its products.
Tags: google, search engine, web analytics, web design, web statistics, website production
Google Analytics is a platform for web analytics that requires no server hosting by the user and is completely free of subscription costs. Initially launched as a specialized tool for measuring advertising effectiveness, with the added benefit of basic web statistics functions, it is now an advanced general-purpose system that can be adapted to many different applications. Especially the...