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The board’s role in corporate communication



Friday, May 09, 2008

A growing focus lies on the board and especially the chairman of the board. In the Swedish Corporate Governance model, the chairman and the CEO are different persons. In a study by H&H 75 per cent of the 44 interviewed chairmen, CEOs and owners, consultants etc say that the role of the chairman has increased during the past five years. 61 per cent think that this increase will continue during the next five years.

Demands on more efforts in communication have increased from the parties outside of the companies (owners, consultants, analysts, media). 73 per cent of them see this as a growing role in the coming five years, and an even higher share, 86 per cent, had observed that the role of communication has increased during the last five years.

The chairmen of the boards are somewhat more cautious to this development. 54 per cent believe in increasing pressure, and 69 per cent have experienced an increase during the last five years.

The CEOs are the most cautious in their judgements. 44 per cent expect a future increase and 56 per cent have noticed tougher pressures the last five years.

In the study 22 chairmen and CEOs, and 22 owners, analysts, consultants, journalists etc were interviewed. The response rate was 39 per cent. The questions stretched from January to March 2008.

The results from the study were also used in an article by Caroline Kiepels in Dagens Industri May 9th, 2008, page 11.

For more information or to order an executive summary in Swedish please contact the following persons,

Kristian Stålberg; ;
tel +46 - 8  407 22 28
Gabriel Thulin; ;
tel +46 - 8  407 22 27

Updated 5/9/2008 3:37 PM

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