Corporate Communication & Social Media Spotlight Report 2008/09

Thursday, February 19, 2009

This year’s Spotlight Report about social media and corporate communication has just been released by H&H. The Spotlight Report contains valuable reading for all companies interested in learning more about social media and how to apply the technologies and services to their corporate communication. The Spotlight report can be ordered through H&H Webranking.

The report is divided into five sections:

Visibility and presence

The corporate website is not always the main source when it comes to searching for information on a specific company. Other sources like Wikipedia are often used and referred to. How is your company presented in these channels and how can you affect the information that is published.

Findability

Searches often begin in Google, and maintaining a good position in search engines is crucial for all companies. We share with you how you can attain a good position in search results with the help of search engine optimisation and search engine marketing.

Online distribution

Social media facilitates the distribution and viral spread of information, news, images, videos and podcasts. The report informs about the different techniques and methods for online distribution.

Listening and intelligence

Companies, brands and products are popular subjects in blogs and conversations in social networks. Rumours and information tend to spread fast on the Internet and you need to watch what is being said about your company. We deliver the tools you need to monitor your brand online.

Communication and participation

Social media is a jungle of different services, communities, blogs, networks and applications. Which ones should your engage in and what are the policies and rules for communicating and participating on these services.

Read the product sheet

To order the H&H Spotlight Report click here