Swedish Match has Sweden’s best corporate website 2010

Monday, October 04, 2010

The result of H&H Webranking's annual survey of Swedish corporate websites was published in the Swedish financial daily Dagens Industri on October 4 2010. Swedish Match is this year’s winner with 77.5 points out of a possible 100 and barely beats last year's winner Trelleborg at 77 points. Third place was given to SCA at 75 points.

The result shows that Swedish Match has a service-oriented website for visitors. There is a comprehensive and searchable press archive, speeches from senior executives and an extensive photo archive, and plenty of press contacts. Swedish Match also got full marks in the practical e-mail test of how quickly companies respond to incoming questions.

Sweden as a country ended up on fifth place in the overall survey of European corporate websites, and behind neighboring countries Finland and Denmark. The study evaluates the content on corporate websites based on the needs of the capital market and media.

Overall, Swedish companies received a higher score in this year's ranking. A clear majority of the Swedish companies, 69 of 97 comparable companies, have received a higher score this year compared to the 2009. 25 companies received a lower score, and three companies ended up with the same score as 2009. Three companies were new for this year. The average score for Swedish companies has increased by 2.7 points (50.9 this year, against 48.2 last year).

The property company Atrium Ljungberg, who has just launched a new website, receives the title Best Climber and has increased its score with an impressive 20.75 points to a total of 54.5, climbing more than 50 listings in the Sweden Top 100. Atrium Ljungberg's new website is much more user friendly and comprehensive than the previous year.

Companies which utilise social media (Wikipedia, Facebook, Twitter, etc) well where Volvo, Atlas Copco, Electrolux and Scania.

Read more about the result on H&H Webranking

Article in DI 4 October 2010, page 14 (in Swedish)

Press Kit H&H Webranking 2010 (in Swedish)

H&H Webranking surveys the 102 largest listed Swedish company websites, in accordance with an assessment report of 127 points. The protocol is updated each year. This year’s focus was on IR, social media, CSR and employer branding and management of corporate brands. The protocol is based on an annual survey answered by over 500 investors, financial analysts and journalists, and has been conducted annually since 1997.

Contact information

Marcus Eriksson, Head of H&H Webranking
Mobile No +46 709 71 12 17

Robin Olenius, Media Relations
Mobile No +46 709 71 12 06