Online media

More and more people are searching for information, communicating, doing business and producing content in digital channels. This creates the necessity for companies to participate and learn how to manage relationships with clients, shareholders, investors, journalists and the public through these channels. Hallvarsson & Halvarsson helps your company to identify the appropriate channels and create strong and long lasting relationships through the means of online media.  

Lectures and seminars

H&H arranges tailored lectures and workshops in among other the following areas:

• Social media – strategies and policies
• Company pages at Facebook and LinkedIn
• Corporate blogging and microblogging
• Online media monitoring
• Mobile applications and solutions
• Search engine optimization and search engine marketing

In addition we hold general seminars about current trends and business solutions within online media.

Social media – strategies and policies

Regardless of your company’s position on social media, it is a fact that your employees are already using digital networks to communicate with colleagues, customers and partners. This is a good thing but to prevent security leaks or the spread of a negative corporate image it is important to implement policies for the communication in regards to your organization. H&H helps you formulate the strategies and policies necessary.

Company pages on Facebook and LinkedIn

With 500 million people on Facebook it has become almost mandatory for each organisation to register their own company page. To use Facebook or LinkedIn to the maximum potential it is crucial to develop a strategy and a plan for how to interact and create relationships with customers and stakeholders.

Corporate blogging and microblogging

With the right strategy, focus and relevance a corporate blog can become a powerful tool to share information and create discussions regarding your products and line of business. The microblog with Twitter as the most prominent example has risen as an important communication platform. H&H helps your company to blog, microblog and create relationships in the blogosphere.

Online media monitoring

We identify influential bloggers and keep track of what is said about your company on blogs, digital networks and other social media. We deliver regular reports and suggestions for activities to deal with your online presence.

Mobile applications and solutions

Mobile surfing has increased notably in the last couple of years and more and more people use smartphones which offers tons of mobile applications. We guide your company with tips and advice on which mobile solutions are suitable for your business.

Search engine optimization (SEO) and search engine marketing (SEM)

Search engines are often the first source when looking for information on companies and products. For companies it is important to gain a high position in the search engine results, either organically (SEO) or by sponsored links (SEM). H&H helps your company reach your goals with search engine optimization or search engine marketing campaigns.