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Web Analytics

The corporate online presence exists in a world of ever-increasing competition for attention. What used to work may no more meet the expectations of visitors and employees. In this environment, knowing where to apply one’s resources is a key success factor. Carefully designed web measurement and analysis will give insights that help managers make crucial decisions.  


H&H takes corporate web analytics seriously. In close collaboration with our clients, we design data-collection systems and customized reporting to fit any communication requirements.

Investment in measurement and analysis increases cost-effectiveness by allowing the organization to allocate resources towards the activities that contribute most to the goals. Corporate online communication needs continuous improvement, and well-founded analysis optimizes that process.

Web statistics and analytics services

  • Strategic web analytics advice
  • Workshops about effective use of web analytics
  • Website and intranet measurement
  • Newsletter and RSS-feed measurement
  • Auditing and improvement of existing web analytics solutions
  • In-depth analysis of collected data with actionable advice on website improvement
  • Tailored scheduled reporting to internal stakeholders
  • Improvement of site navigation
  • Improvement of internal search engines
  • Improvement of online-media and Google AdWords campaigns
  • Online surveys
  • Search-engine positioning
  • Tailored end-user training in analysis tools

Our long history of planning, building, maintaining and analyzing corporate and financial web sites and intranets gives us a unique position to offer the best solutions for corporate web analytics. Most advice on web analytics in online forums and industry conferences tends to be focused on e-commerce and news media. H&H has the experience needed to adapt advanced web analytics concepts to corporate communication needs, define reports with useful selections of data and to train corporate website and intranet editors in using web analytics interactively for improving their daily work.

Updated 2/7/2012 9:47 AM

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